UK Resource Centre for Women in Science, Engineering, and Technology

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On 12 March 2009, I will be offering a keynote and workshop at the annual conference of the UK Resource Centre for Women in Science, Engineering, and Technology.

I'll tell you all about the keynote and the workshop outcomes, and report on the rest of the day, next week.  But for now, here's the "introduction to futures studies (and me)" blog entry -- in its entirety -- that I wrote for the UKRC SET blog:

Everything fascinates me. The complexity of a butterfly's wing; the chaos of weather; the patterns of sand successive waves leave behind on a beach; the absurdities, cruelties, and kindnesses of people interacting; the fusion that lights the birth of starsWordsimagessculpturedrama and architecture also fascinate me. I come by this honestly: both my mother and father loved the world, loved new experiences, loved people and loved to travel. My father taught me the difference between serial and parallel circuitry when I was eleven. My orthogonal interests in theatre and technology came together in an interest in television production and so when applying to college I chose schools noted for their media departments -- and ended up at Justin Morrill College (which, sadly, no longer exists) at Michigan State University.

How did I get from television and media production to futures studies? In my freshman year I took a video production lab, and Prof. John Reid require us to read Marshall McLuhan's classic work, Understanding Media. McLuhan was fascinated by the impact of technology on people, society, and culture: "first we create our tools, and thereafter our tools create us." This derailed my media production ambitions, and the sharp turn landed me in a degree focus of philosophy, technology, and social change. By my junior year all the most interesting books I was reading were tagged "future studies" by their publishers, and so I went hunting for a graduate program in futures studies, and found the Hawai'i Research Center for Futures Studies (directed by Jim Dator -- who had worked with Marshall McLuhan).

What is futures studies? At its simplest level, futures studies is a rigorously logical and fantastically creative "what if"? exercise: it explores possible future outcomes of change, and tries to assess their varying probabilities. It also asks people to consider what kind of future they would most prefer: sometimes I say that I "teach people to daydream effectively". A more formal definition? Futures studies is a transdisciplinary, systems-science-based approach to analysing patterns of change in the past, identifying trends and emerging issues of change in the present, and exploring a range of alternative possible futures, in order to help people create the future they most desire. How do you accomplish that? First, by recognising that change itself changes, and that change potentially changes everything: everything's connected to something else, and the interconnections are as important as the things themselves. So, change causes impacts, which cascade into other impacts, and intersect and collide to create yet more change. You need to look for change everywhere, and explore the future of everything -- this field is a generalist's delight!

Futures research consists of five core activities:

  • Notice change: identify emerging change as it erupts.
  • Explore the impacts of change: ask yourself who will benefit the most from this change? who will suffer its worst impacts? who is empowered by it -- and who is marginalised? where do the costs and benefits land, and what trade-offs will we have to make? Exploring the impacts is enable us to be accountable and responsible for change.
  • Imagine alternative outcomes: all those changes and their impacts create stories -- alternative stories of possible futures: scenarios. Scenarios aren't predictions -- they areprovocations, challenging us to think differently about the future, to question our assumptions and critically assess what we take for granted. Scenarios are thought experiments, that let us step briefly into imaginary possible future worlds and explore what we'd need to thrive in new circumstances.
  • Envision preferred futures: this is the "daydream effectively" bit -- what do you want? can you describe, in vivid detail, what your preferred future for 2030, or 2050, or 2100, would look like? Now that you know what changes are popping up all around us, and what impacts they might have, what new and better future would you create with all those emerging opportunities?
  • Plan and create change: you've described your preferred future -- now build it! create strategies to take advantage of emerging change and its opportunities (and to deflect threats), gather allies, and build the future you want. It's all just science fiction and ineffective daydreaming unless you act.

Where can you study it? You can earn graduate degrees in futures studies at CNAM/LIPS in Paris; at the Turku School of Economics' Finland Futures Research Centre; at PREST at the University of Manchester; at the Institute for Futures Research at the University of Stellenbosch; at the University of Houston (and it's all online!); at the University of Hawai'i at Manoa (see their Hawai'i Research Centre for Futures Studies); at Tamkang University in Taiwan; and elsewhere around the world. Each school has its own particular philosophy and methodological approach to futures studies: like any other discipline, there are competing and overlapping paradigms and schools of thought. You can get a sense of the range of the intellectual endeavours and their accompanying debates by thumbing through the scholarly journals: FuturesForesight, the Journal of Futures Studies (many issues online), and World Future Review(formerly Futures Research Quarterly and Future Survey, now combined). Or join one of the professional associations as a student: the Association of Professional Futurists (more consultants), or the World Futures Studies Federation (more academics than consultants), or the World Futures Society (less professional, more populist). If you want some idea how it all started, take a look at Jim Dator's bibliography of classic futures texts, or Sohail Inayatullah's annotated bibliography of key works in futures studies.

Who does it commercially? The UK boasts a vibrant community of futures teachers, practitioners, and consultants, within the wider global futures community. Within industry, Royal Dutch Shell can boast perhaps the longest running scenarios-based futures thinking in its Strategic Planning office. A typical example is their study offering energy scenarios to 2050. PriceWaterhouseCoopers and the James Martin Institute at Oxford used surveys and scenarios to explore the future of work in 2020 in "Managing tomorrow's people." Working with the consultancy Henley Centre Headlight Vision (now The Futures Company), the Orange Future Enterprise Coalition explored "space, place, and technology in 2016" in four scenarios that looked at future workplaces. I led a team of colleagues at SAMI Consulting to create scenarios for the future of work and workplaces for the Health and Safety Executive's Horizon Scanning team. A consortium of consultancies, including The Futures CompanyShiftN, and Waverley Management Consultants, worked on the UK Foresight Programme's excellent Intelligent Infrastructure Futures, which examined what life would be like in the UK if we embedded microprocessors in every part of our built environment and created immersive, networked, intelligent infrastructure.

What does a futures study look like? Futures studies come in all sizes and formats. The simplest form of futures study is a single-issue "what if?" exploration of a change, or of a range of changes around a single issue. My website includes a number of short essays I wrote as part of TechTV's Catalog of Tomorrow (2002; becoming outdated by subsequent innovations - futures research has a short shelf life!): one on undersea exploration, one on space exploration, and one on the search for extraterrestrial intelligence. The scenarios-based studies I've cited above are another approach to strategic futures thinking. But the first step is always noticing change -- identifying emerging issues of change -- and so most organisations begin with horizon scanning. The UK government has an extensive track record of investing in horizon scanning:

  • The Health and Safety Executive's horizon scanning team has a running "hotlist" of innovations and issues they have identified and track, including human performance enhancement; nanotechnology and new materials science; and carbon sequestration strategies, among others;
  • The Environmental Research Funders' Forum (facilitated by Waverley Management Consultants) used a focus-group approach to identify critical emerging uncertainties in the natural and built environment, including water supply sustainability; soil fertility and the soil as a carbon store; and future movements of populations, among others; and of course
  • The UK Foresight Programme's Horizon Scanning Centre has on-line scanning databases available for research that look at social, economic, political, environmental, and technological changes coming our way, and a foresight toolkit to assist in futures thinking.

Few "soup-to-nuts" formal futures studies are completed, that encompass in one project horizon scanning, impact assessment, scenario exploration, vision articulation, and strategy formulation and implementation. The pieces are more often performed separately. One example of a full futures study is the recently completed vision (not yet available publicly) for the future of the Royal Borough of Kensington and Chelsea (a project on which I was privileged to work with The Futures Company). Another is Natural England's project to create "A Vision for the Natural Environment," currently in progress (on which I am working with SAMI Consulting). 

Now you have my joy: a free license to indulge my curiosity on any topic, for every culture, in any timeframe from the deep past to our far futures, and to peer over the shoulders of our most creative minds and most energetic entrepreneurs and to ask them, "what's new? what's next?" and imagine what might be.

 

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This page contains a single entry by Dr. Wendy L. Schultz published on March 9, 2009 11:35 AM.

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